Games are huge in Google Play and the App Store, of course. Recently Lululemon has been following Nike's lead, enabling it to become the fastest growing D2C app in the United States.” “Its management team is actively invested in leveraging digital channels to improve customer experience. and easily tops our first ever chart showing direct-to-consumer apps,” Blacker said in a blog post. “Nike has always been a top downloaded Shopping app in the U.S. Essentially, Nike is becoming a significant direct-to-consumer channel in its own right. Also notable: one of the top e-commerce apps is actually a brand app, Nike. Interestingly, Shop’s largest shareholder is Tobi Lutke, the CEO of Shopify, whose software powers the Shop app. Top 10 most download shopping apps in the United States: Top 10 most downloaded shopping apps globally: What makes Temu's arrival so impressive is that it only launched in late August of this year.”
list and its value proposition reminds me a lot of Wish. “Interesting enough, Temu (owned by Pinduoduo) has made the U.S. “For the first time ever, SHEIN is the most downloaded Shopping app this year,” Blacker says. list at number eight, with 16.5 million installs, after being available for less than half a year. A new entrant from a Chinese company, Pinduoduo, actually made the U.S. In the U.S., however, SHEIN took second place with 40 million installs as Amazon took first with 47 million app downloads. SHEIN was the most-downloaded shopping app globally with 229 million installs, while Wish, which has been on the top downloads list since 2017, dropped entirely off. During its Q1 2023 earnings call, Mark Zuckerberg said time spent on Instagram grew by 24% thanks to AI-powered Reels recommendations.There are also significant shifts in e-commerce. Reels has been the point of focus to drive growth and revenue for Meta in the last few quarters. So this move by Instagram to let users download Reels could be a tactic to attract people to watch more content on the platform. In 2021, Instagram stopped promoting content with a TikTok watermark (or any watermark) on videos. Last August, YouTube started including a logo-based watermark on downloaded Shorts - the company’s short video product - to discourage cross-platform sharing. Notably, Instagram has always allowed users to download their own Reels without a watermark from drafts. TikTok uses a similar format to attach a watermark on downloaded videos. While Mosseri didn’t specify if there will be a watermark on the downloaded Reel, the picture posted by him indicates that the downloaded video will show an Instagram logo along with the account name. Plus, public accounts can turn off the ability to download Reels. Mosseri noted that Reels from only public accounts are eligible for download.
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